Manager - Marketing and Communications (Corniche)

Responsible for the strategic branding and positioning of facility by developing and/or implementing a marketing strategy for the facility in order to meet and exceed the annual revenue targets. Also responsible for developing and maintaining strategic relationships, managing and coordinating the day-to-day marketing activities within the agreed upon guidelines and offering incentives or tailor made marketing plans to customers in order to attract them to the facility services.
 

Responsibilities

Key Responsibilities:

Strategic Planning:

• Develop and implement annual marketing and communication plans for Corniche Hospital.
• Align hospital branding with SEHA corporate standards.

Brand Management:

• Maintain consistent brand identity across all materials and platforms.
• Oversee production of promotional items, signage, and marketing collateral.

Marketing & Communication Activities:

• Manage advertising, media relations, and public relations initiatives.
• Coordinate events, campaigns, and community engagement programs.
• Ensure timely and accurate content for digital platforms (website, social media).

Stakeholder Collaboration:

• Work closely with hospital leadership and SEHA corporate marketing teams.
• Build relationships with media, vendors, and community partners.

Budget & Performance:

• Develop and monitor marketing budgets.
• Track ROI and prepare periodic reports on marketing effectiveness.

Compliance & Quality:

• Ensure adherence to SEHA policies, governance frameworks, and industry best practices.

Qualifications

Qualifications & Experience:

Education:

• Bachelor’s degree in marketing, Communications, Business Administration, or related field.
• (Preferred) master’s degree in marketing or MBA.

Experience:

• 6–8 years in marketing/communications, with at least 3 years in a managerial role.
• (Preferred) Experience in healthcare or hospital environment.

Skills:

• Strong communication and presentation skills.
• Proficiency in English (Arabic preferred).
• Expertise in branding, media relations, event management, and digital marketing.
• Ability to manage budgets and analyze ROI.