Sales Representative - Safety training programs

Job Overview

We are looking for a Sales Representative to drive sales, client acquisition, marketing, and market expansion for fire protection and life safety training programs.

Key Responsibilities

• Develop and implement sales strategies to increase training registrations, client acquisition, and revenue.

• Identify and engage corporate clients, government entities, contractors, consultants, and other potential customers.

• Build and maintain long-term client relationships and identify opportunities for repeat and expanded business.

• Develop and execute marketing initiatives to increase brand awareness and market visibility.

• Promote training courses, certifications, facilities, instructors, and training capabilities through appropriate marketing channels.

• Develop innovative marketing strategies to strengthen the academy's position in the fire protection and life safety training market.

• Research new markets, industries, companies, and sectors requiring fire, emergency response, HSE, and life safety training.

• Identify and develop opportunities to introduce training programs to new industries and geographic markets.

• Set and monitor sales, lead generation, conversion, and revenue targets.

• Prepare regular sales and marketing reports for management.

• Analyze sales performance and recommend strategies to improve business results.

• Maintain strong client relationships before, during, and after training programs.

• Gather customer feedback and identify opportunities to enhance the client experience.

• Drive repeat business, referrals, corporate contracts, and long-term training partnerships.

Required Skills

• Strong sales and business development skills.

• Experience in marketing and brand development.

• Strong client relationship and negotiation skills.

• Ability to identify new business and market opportunities.

• Strong analytical, reporting, communication, and presentation skills.

• Experience in fire protection, life safety, HSE, emergency response, or training services will be an advantage.