Cluster Commercial Director

Responsibilities

You will be responsible for the following areas to the highest standards:

Commercial:

• Develop the annual commercial strategy and budget and lead its execution through effective use of Hilton’s Commercial Focus process and relevant business intelligence tools.
• Accountable for driving total revenue performance across all segments and channels while optimizing market share and cost of sale.
• Partner with the Director of Operations, Revenue, Sales, Marketing and other key stakeholders to ensure commercial targets are met or exceeded across Rooms, Food & Drinks, Spa, Events and other revenue-generating departments.
• Support the strategic planning of pricing and inventory management through collaboration with the centralized Revenue team.
• Build and maintain strong relationships with key accounts, Hilton Worldwide Sales and business partners to create new opportunities and drive top-line results.
• Monitor market trends, competitor activity and industry developments to identify strategic commercial opportunities and risks.
• Actively represent the hotel in commercial reviews, area calls and stakeholder presentations including Regional and Owner updates.
• Oversee and align local marketing, eCommerce and Public Relations activity with the hotel’s commercial vision in coordination with area and brand support teams.
• Optimize the total commercial ecosystem across the cluster to balance individual hotel objectives with a cluster strategy with individualized deployment.

People:

• Lead, coach and develop a high-performing commercial team across Sales, Conferences and Events, Marketing and Public Relations and Reservations functions.
• Ensure succession planning and talent pipeline development for key commercial roles through active mentoring and performance management.
• Act as a commercial role model for the hotel and wider EMEA Hilton community by sharing best practices and developing future leaders.
• Establish a culture of accountability, collaboration and strategic thinking within the commercial team.
• Ensure appropriate communication processes are established and superior team engagement is in place.
• Be an active member of the hotel’s Executive Leadership Team, contributing to strategic direction and overall business success.

Operations:

• Ensure all commercial systems and tools are used to their full potential and integrated into daily decision-making.
• Collaborate with department heads to support business planning, execution and review of revenue-driving initiatives.
• Review and approve sales contracts, proposals, pricing strategies and group business opportunities in alignment with forecast targets and revenue goals.
• Support the delivery of on-brand messaging and positioning across all digital and offline channels.
• Ensure the commercial strategy reflects guest expectations and brand standards while driving profitability.
• Deliver the hotel’s commercial revenue budget and support the Cluster General Manager and Finance team in achieving TGOP and EBITDA targets.
• Forecast and manage marketing, sales and business development expenses within approved budgets.
• Monitor return on investment of all commercial initiatives and optimize resource allocation for maximum impact.
• Track and analyze business performance to proactively adjust strategies in alignment with financial goals.

Financial:

• Deliver the hotel’s commercial revenue budget and support the Cluster General Manager and Finance team in achieving TGOP and EBITDA targets.
• Forecast and manage marketing, sales and business development expenses within approved budgets.
• Monitor return on investment of all commercial initiatives and optimize resource allocation for maximum impact.
• Track and analyze business performance to proactively adjust strategies in alignment with financial goals.

Qualifications

• Previous experience in a similar Commercial Director role within hotels in the UAE is essential.
• Demonstrated experience and leadership capability to drive, inspire, and develop a team of highly experienced, high-performing leaders.
• Proven ability to grow the business and build the trust of ownership and asset management.
• Minimum of 3+ year’s hospitality/travel industry experience in a revenue-generating or commercial services leadership role.
• Minimum of 3+ years of experience presenting strategic commercial plans to senior level executives and constituent groups.
• Experience in multiple disciplines with knowledge of Marketing and E-commerce.
• 3+ years working with departmental financial data to make strategic/tactical decisions.
• 3+ years of experience evaluating and identifying business opportunities for a business.